Why Affordable Product Prices on Glovo Platforms Matter

Do you know how much product prices impact customer behavior and your sales in Glovo?

We have done in-depth research on the affordability of prices on our platform, and we would like to share with you its findings. 

Risks of higher prices 

1. Your reputation is on the line. 

High prices will deter customers from ordering more often from your restaurant. Take into consideration that customers aren’t often familiar with the business model of food delivery apps. So, they will blame your store for the unaffordable prices. 

2. You are losing loyal customers.

This one is also strongly linked with reputational risks. With the recent inflation, customers have become more economical, so they may cut the food delivery services from their budget. This way you are losing an opportunity for growing your business with Glovo. 

3. You are losing new customers

Cheaper competitors always stand out. Glovo has created a highly competitive environment for different businesses, which is why there are always similar stores that will offer better prices or better promotions for the same products for the customers who have not tried meals from your store.   

Reasons to update product prices 

Offering better prices to customers brings obvious benefits for you as well. 

1. You will increase your sales and volumes of orders in Glovo by up to 18%.
2. Your customers will order from your store more often.
3. You get a chance to become a Top Performer in Glovo. 

Being a Top Performer in Glovo offers these opportunities: 

1. Your store will stand out from the other stores by being present in the Top Performer carousel in the Glovo app, as well as you will have a special Top Performer badge next to it. 
2. You will have higher placement in the customer app, so it increases your chances of getting more orders from customers.  
3. You will have access to the “Promotions” and “Advertising” sections in the Manager Portal which will also help you increase the volume of your orders. 

How can I change the prices of my products? 

You can update the price of the product in both the Orders app and the Manager Portal. Read this article to learn more about how to do it.