Our system uses automatic bidding, where Glovo automatically sets the most competitive bid for you to ensure a positive return. Your bid will adjust over time to ensure it remains competitive without overspending. Your budget is the total amount you’re willing to pay for clicks each day. Setting a budget caps your spending, so you’re in full control of your ad costs.
Each time a customer uses the app or searches, we determine which ad to show them by ranking all eligible ads based on a combination of bid and quality scores. The winning ad will be the one with the highest combined bid and quality score.